The smartest thing Amazon.com ever did - and the reckon it's such an Internet juggernaut now - was manufacture the site not only a place to buy and sell products, but attain information. Nowadays, people generally head to Amazon just to learn more about products, read customer reviews and correlate prices. And with its most recent feature, Textbuyit(Tm), Amazon is both playing up its usefulness as price-checking tool and opportunity up an entirely new sales portal.
Amazon Textbuyit allows cell-phone users to find products and pricing, and even buy items from Amazon.com - all straight through text messaging. The assistance is free (other than accepted messaging fees) and anyone can use it by plainly sending a text message to 262966 (Amazon). Here's how it works: a user messages keywords related to a goods (for example - seeing for pricing on the book "Pistol: The Life of Pete Maravich", I sent a message that said "pistol: maravich") and, about a little later, the sender receives a text message with two numbered items and prices. From there, the user can text "m" for more results, the item estimate followed by "d" for more details (including whether the item's in stock and its mean Amazon star rating) or text back the estimate of the item (either 1 or 2) to buy it. If a someone chooses to buy an item, the private will immediately receive a call on his or her cell phone to confirm the order.
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Along with the capability to buy items via text message (the main reckon Amazon offers the service), Textbuyit gives people a handy way to correlate prices. Since Amazon.com commonly has some of the bottom prices around, it's tasteless institution for many people to do a quick Amazon quest before buying anything. Textbuyit enables people to do such price checks from inside book stores, music market or electronics market - without positively manufacture a phone call or pulling out a laptop. And if a someone finds an item is cheaper on Amazon, they can order it instantly. Amazon charges no supplementary fees for ordering via text, but users should be aware that Amazon's text price quotes don't include shipping and handling (though items over generally ship free).
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The new cell phone assistance is an innovative idea from a Web retailer that is sure in both its daily usefulness, and its interest in addition its usefulness (if in a manner designed to boost sales). Along with this new service, Amazon also recently partnered with TiVo to enable individuals to shop straight through their Tv sets. Writing about inventions and new technologies, Amazon seems to pop up in articles over and over again - and that's no coincidence. With computers, Tvs and cell phones in the bag, all Amazon needs is iPods to hit consumers from every angle. At a time when many primary retailers remain reluctant or clumsy in their efforts to use technology to drive sales, Amazon has done so fearlessly and aggressively. Best of all, the site and its related services are positively beneficial to consumers. Other sales-driven Web sites should take note.
Individuals curious in using Amazon Textbuyit can passage the assistance anytime by texting a goods name or keyword to 262966.
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